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Marketing Communications By John Egan
Get Free Ebook Marketing Communications By John Egan
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- Sales Rank: #713235 in Books
- Published on: 2007-04-19
- Original language: English
- Number of items: 1
- Dimensions: .75" h x 8.67" w x 10.71" l, 2.72 pounds
- Binding: Paperback
- 467 pages
Review
1. Marketing Communications: Past and Present. 2. Communications Theory. 3. Buying Behaviour. 4. Image & Brand Management. 5. Marketing Communications Planning. 6. Understanding Marketing Research. 7. Target Marketing. 8. Campaign Tactics and Management. 9. Advertising. 10. Sales Promotion. 11. Public Relations. 12. Sponsorship and Product Placement. 13. Direct Marketing and E-Commerce. 14. Personal Selling, Point-of-sale and Supportive Communications. 15. Integrated Marketing Communications. 16. Internal Marketing. 17. Marketing Channels and Business to Business Communications. 18. Ethical Marketing and the Regulatory Environment. 19. The Communications Industry. 20. Global Marketing Communications. 21. The Changing Face of Marketing Communications.
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